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Did that headline grab your attention? Good. That's the theme in this discussion. How have you coached your staff on headline writing for online? Do you find that straight, newsy headlines work the best to grab traffic? Or how much value do you place on keywords to potentially attract readers who happen to Google a broad topic?
(We recently saw a rather strong page view showing on a routine posting of an item that did not appear in a high profile spot on our web site. It did however have two key words for us: Purdue and IU.)
(We recently saw a rather strong page view showing on a routine posting of an item that did not appear in a high profile spot on our web site. It did however have two key words for us: Purdue and IU.)
About Wired Journalists
Ryan Sholin
created this social network on Ning.
Where credit is due
Howard Owens and Zac Echola are the co-founders of Wired Journalists, sharing all the credit and blame with Ryan Sholin.
Patrick Thornton is around here somewhere, as well.
Contact any of us with questions, suggestions, or concerns.
Thanks!
Patrick Thornton is around here somewhere, as well.
Contact any of us with questions, suggestions, or concerns.
Thanks!
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