One of the things that I constantly try to reinforce here at the Guardian is that one of the crucial differences about blogs and really all social media - Twitter, Seesmic, social networks like this - is that we're trying to engage our audience. Participation and conversation is the goal. It's one of the things that separates the internet from print, and it's a strength that we should play to. From a technical standpoint, your CMS or blogging platform needs to make participation easy and…
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