Serena Carpenter's Blog (4)

My expertise is in content analysis, and as a researcher, I love to address assumptions and tackle questions plaguing the field. One current controversy is related to what skills we should be teaching our students. There is controversy related to whether we should teach them software such as Dreamweaver or Flash. To address such controversy, I collected six months (January-June) of data from JournalismJobs.com Online Media job postings. I plan to analyze the data this fall.



Based on… Continue

Broadcast journalism students learn early on that there are three basic ways to structure broadcast stories: 1) Voice-over (VO): anchor narration under video, 2) Voice-over with Sound-on-tape (VO/SOT): anchor narration under video accompanied with an interview, and 3) Reporter Package: reporter narration under video accompanied with several interviews.



However, broadcast story structures do not work well in the online information world because powerful visuals do not work well with… Continue

The creation of video content for online is different in many ways from creating content for a broadcast audience. Broadcast news organizations perform an important function by providing the top stories of the day. However, many of these stories are not visual and must convey a lot of factual information to an audience. Thus, they tend to be light on powerful visuals and audio.



In the online world, a news package can consist of text, information boxes, photographs, maps, games and… Continue

I have struggled during the past few years as to whether I should create my own blog. I have seen how it has consumed my colleague's lives. They obsess for hours trying to write the perfect post. On the other hand, I have also witnessed how bloggers have helped so many people who are struggling with the transition online. Many academics and online information providers do not have many places to turn when trying to understand online journalism.



The goal of my site is to share… Continue