I'm curious about how time spent on newspaper Web sites is measured. If the same kind of numbers are compared each time and they show a drop, that's a legitimate concern. But I wonder about how the total is measured.
You usually see it as a small-seeming total, such as 20 minutes a month, which would come out to less than a minute a day. But I wonder about two things:
1. It's unlikely that very many people will visit the site at 3 a.m., and there's really about a 16-hour… Continue
Posted on April 29, 2008 at 1:39pm — 2 Comments