Page view journalism: is the pendulum swinging the other way (to quality)?
Rob O'Regan just posted a blog piece that i think is really timely, especially given Editor & Publisher's recent announcement that it was firing its editors to focus on contributed "expert" content. (http://mije.org/richardprince/editor-publisher-staff-fired)
Essentially, he's saying that while Google likes sites that chase page views, ads don't. In fact, ads perform poorly on those algorithm-driven content sites. So, it's important to balance your content strategies, sources and objectives.
I'm wondering if anyone else is seeing this shift back towards quality content?
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Permalink Reply by Prescott Shibles on -
Perhaps this was the wrong day to post that:
Washington Post Announces Content Exchange Partnership with Bleacher Report
Bleacher Report, the home of their trademark SLIDESHOWS and attention-grabbing headlines which speak in the wrong tense or have little or no sports relevance at all..... has teamed up with the Washington Post.
http://www.ganggreennation.com/2010/10/19/1761263/stop-the-presses-...
Ooh-fah.
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