Ideas for good use of Facebook?
Hi, all.
Does anyone have examples of news organizations that use Facebook particularly well? We have a fan page with 289 followers -- which is about twice what we have on Twitter -- but I don't think we've really hit on how to use Facebook effectively. Basically, every once in a while we'll put out a link to either a major breaking news story or a cool feature, and that's about it.
As a result, although I feel pretty good about our use of our Twitter feed, it seems like our Facebook usage is a bit lacking.
Any suggestions? Personal experiences? Good models to point to?
Does anyone have examples of news organizations that use Facebook particularly well? We have a fan page with 289 followers -- which is about twice what we have on Twitter -- but I don't think we've really hit on how to use Facebook effectively. Basically, every once in a while we'll put out a link to either a major breaking news story or a cool feature, and that's about it.
As a result, although I feel pretty good about our use of our Twitter feed, it seems like our Facebook usage is a bit lacking.
Any suggestions? Personal experiences? Good models to point to?
Views: 1021
Replies to This Discussion
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Permalink Reply by Steve Diogo on -
Facebook is an excellent tool to engage readers, if you use it to have a conversation and not just post stories. Ask questions and invite input. And use it as your ultimate source of hyper-localism. At Ottawa Delivered, our reporters know that if a reader posts a question on our Facebook page, they drop what they're doing and find the answer. Nothing makes me happier than when a parent with a school question asks our education reporter for the answer on Facebook. It doesn't get any more "local" than that.
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